* EXECSUM.TXT

                               (Company)

                           EXECUTIVE SUMMARY

    * This section is an abstract of your company's present status and
    future direction.
    * It is usually written after the plan is completed because it gives
    readers an overview of your business and it indicates how your
    business plan is organized.
    * Edit to about 2 pages.

In 19XX, XXX (your group, company, product developers) were formed to
XXX (purpose of activities)

Now, (Company) is at a point where XXX

    * Corporate mission statement covering the line of products and
    services - What kind of company do you want to be?

BACKGROUND

For many years people have XXX

    * How people are managing to do without
    * How & where a similar product or service is now being used

We have just started/completed the development/introductory phase of
(product/service)-- a novel and proprietary XXX (e.g., soap for cleaning
vinyl).  Our operation was producing XXX (sales, units, products) by
19XX, and has operated at XXX (financial condition--profitable,
break-even, etc.) ever since.  Revenue projected for fiscal year 19XX
without external funding is expected to be $XXX.  Annual growth is
projected to be XXX% per year through 19XX.

CONCEPT

The "state of the art"/condition of the industry today is such that XXX

    * Explain your place in the state of the art.
    * Description of product or service.
    * Desirability of your product or service.

Compared to competitive products/services (or the closest product
available today) our (product/service) XXX.

The ability to XXX is a capability unique to (Company)'s
products/services.

    * How would your customers compare your product with those of
    competitors?
    * Advantages product or service has -- its improvements over
    existing products or services.

Our strategy for meeting the competition is XXX (lower price,
bigger/better -- your unique selling proposition)

(Company)'s target market includes XXX (types of customers)
(Company) is rapidly moving into its XXX (marketing phase)

This approach is generating a tremendous amount of interest throughout
our industry.

XXX follow-on products/services, XXX (product) is a XXX and is
especially useful to

XXX (prospective customers) who can now easily XXX

Other products/services include XXX

All products from (Company) are protected by the trademark and copyright
laws, and XXX (Patents, etc.)

Responses from customers indicate that XXX (product/service) is enjoying
an excellent reputation.  Inquiries from prospective customers suggest
that there is considerable demand for XXX. Relationships with leading
OEM's (Original Equipment Manufacturers.), retailers, major accounts,
manufacturers and distributors substantiate the fitness of (Company) for
considerable growth and accomplishment.

OBJECTIVES

    * Near term & Long term

Our objective, at this time, is to propel the company into a prominent
market position.  We feel that within XXX years (Company) will be in a
suitable condition for an initial public offering or profitable
acquisition.  To accomplish this goal we have developed a comprehensive
plan to intensify and accelerate our marketing activities, product
development, services expansion, engineering, distribution and customer
service.  To implement our plans we require an investment of $XXX for
the following purposes:

    * Choose the activities pertinent to your goals

* Build manufacturing facilities and ramp up production to meet customer
demands.

* Maximize sales with an extensive campaign to promote our
products/services.

* Reinforce Customer Support services to handle the increased demands
created by the influx of new orders and deepened penetration into
existing accounts.

* Augment company staff to support and sustain prolonged growth under
the new marketing plan.

* Increase Research & Development to create additional follow-on
products/services as well as to further fine-tune our competitive
advantages.

MANAGEMENT

Our management team consists of XXX (how many) men and women whose
backgrounds consist of XXX years of marketing with XXX (Fortune 500
company names look great here), XXX years of corporate development with
XXX (Fortune 500 company names look good here too), XXX people with XXX
years of engineering and design with XXX, a chief financial officer
with XXX years of XXX experience with XXX.

    * Actually, any good company backgrounds pertinent to your
    management team's functions are good references to demonstrate a
    solid background and assure a higher probability of future success.

MARKETING

XXX (research firm, industry report, trade journal study) research
projects a worldwide/nationwide market for XXX (product/service) to be
approximately $XXX by the end of 19XX.  Conservative estimates suggest
(Company)'s market share, with our intensified and accelerated marketing
plan, product/service development, manufacturing and customer service
would be about XXX% -- generating $XXX by the end of 19XX.

    * Describe the projections and trends for the industry or business
    field

The fundamental thrust of our marketing strategy consists of XXX (unique
Selling Basis)

We intend to reach XXX (market segment) by XXX (marketing/sales/promotion
tactics)

    * Who are your customers?  Where are they and How do you reach them?
    * Are they buying your product/service from someone else?
    * How will you educate customers to buy from you?

Our company can be characterized as a XXX (the business and image for
customers to see)

(Company) enjoys an established track-record of excellent support for
our customers.  Their expressions of satisfaction and encouragement are
numerous, and we intend to continue our advances in the XXX
(marketplace) marketplace with more unique and instrumental XXX
(product/service)s.

A partial list of customers includes:

    XXX
    XXX

Also, XXX prospective clients presently evaluating XXX
(product/service(s)) for use are XXX (actual customers)

    * List customers in Customers section.

FINANCE

    * Briefly forecast financial expectations

In XXX years we will have XXX (achieved goal) and our investors will be
able to XXX (collect their return on investment)
